ELENE New York Founder and Creative Director, Elene Henning, grew up designing clothing since she was a child. Elene always knew she would end up in the fashion industry. What she did not know was as she was exposed to working in the most vital interaction of the fashion industry of all, product development, she had first hand exposure to the large amount of waste and unsustainable practices the mass of the fashion industry creates. That is when ELENE New York was born.